Underglow Lighting Gains Momentum in US Market: 3 Key Trends for 2025

Driven by rising customization culture and regulatory shifts, automotive underglow LED strips are experiencing notable growth in the United States. Here’s what distributors need to know:

1. DIY Dominance & Aesthetic Demand

• 370% YoY growth for DIY installation kits on Amazon US (2024-2025), with premium RGBIC kits hitting $80K/month in sales3.

• Social media influence: TikTok/Instagram tutorials showcasing underglow customization videos surpassed 3.1M views monthly, fueling consumer interest3.

2. Safety Meets Style: Dual-Function Innovation

• Beyond aesthetics, 30% of new kits now integrate:
  ✅ Motion-sync turn signals (amber scrolling effects)
  ✅ Brake alert flares (dynamic red intensification)
  ✅ IP67 waterproof ratings for all-weather durability6.

• Demand surges from off-road enthusiasts (Jeep/Wrangler modifiers) and urban EV owners seeking visibility enhancements2.

3. Regulatory Clarity Opens Commercial Channels

• Federal MOT standards now explicitly allow non-red/blue underglow for non-emergency vehicles, accelerating mainstream adoption.

• B2B partnerships: 4+ major US auto chains (e.g., AutoZone, O’Reilly) plan to stock plug-and-play kits by Q2 20266.