ROX Motor debuts all new luxury all-terrain SUV at Auto Guangzhou 2025

ROX Motor debuts all new luxury all-terrain SUV at Auto Guangzhou 2025

On November 21, Chinese new energy vehicle manufacturer ROX Motor's all new luxury all-terrain SUV ADAMAS — made its domestic debut at the Auto Guangzhou 2025, accompanied by the ADAMAS Royal Edition.

As a flagship model developed for global markets, ADAMAS embodies the brand's vision of“making luxury smoother,” integrating robust all-terrain capability with an elevated luxury experience. It showcases ROX Motor’s global mindset and cultural mission of being“born global.”

Drawing insights from diverse cultures and usage scenarios across global markets, the ADAMAS builds a comprehensive “smooth luxury”system around four dimensions: smoother sensory experience, smoother driving, smoother intelligence and outdoor usability.

In terms of sensory experience, the ADAMAS adds a new“Flowing Sand Gold”exterior color and a“Galaxy Purple”interior palette. These are paired with 256-color ambient lighting, Nappa leather seats, and second-row dual-side 150° zero-gravity seats, creating a cabin atmosphere that blends technological warmth with refined human-centric aesthetics.